We are a Small Business With Big Bank[ing] Backgrounds

Just like you, CFR is a small business,

we just happen to have backgrounds in banking. And like you, we prefer the path of independence and autonomy, and serving our clients the way we’d like to be served. This perspective gives us a unique command of the tools, solutions and approaches that contribute to the assurance small business owners need – in addition to the capital they require.

Designers using tablet in office
Group of young business people in office

CFR’s purpose is simple: to bring assurance to small business owners.


We do that by providing clarity in how things work. We go beyond providing funding, blending liquidity and advice, allowing for greater flexibility. We want you optimistic about your future in spite of that feeling we all have sometimes that everything you give isn’t enough. 

We take the time to get to know each of our client’s unique situations, strengths, and goals. Building partnerships rooted in understanding. At the end of the day, we’re not just helping businesses get through. We’re improving control and assurance of a bright future.

Kevin Laborde

Kevin Laborde

President

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Central Louisiana native Kevin Laborde earned his bachelor’s degree in finance from Georgetown University and MBA from Louisiana State University. Over the next 25 years, Kevin held numerous marketing, credit, and managerial banking positions— the last 14 of which with Bank One in Louisiana (now JP Morgan Chase) where he worked with clients of all sizes. His true passion is looking out for the small guys – which is why, in 2003, he founded Cash Flow Resources.

Committed to teaching and mentoring, Kevin served as an adjunct faculty member in the finance department of Tulane University’s A.B. Freeman School of Business, where he taught a course in commercial banking for 10 years. Kevin was board president of Big Brothers Big Sisters of Southeast Louisiana in 1999 and 2000 and the 2010-11 president of the Rotary Club of New Orleans. He chaired the southeast Louisiana interviewing committee for the Office of Undergraduate Admissions at Georgetown University from 1994 to 2015, where he still remains an emeritus board member. Kevin was board president for the Louisiana Chapter of the Turnaround Management Association from 2015 through 2017 and joined the Greater New Orleans Executive Association in 2014 where he has served as a board member, treasurer and board president. Kevin currently serves on the board of the Metropolitan Crime Commission

An avid music lover, Kevin sang with the Georgetown Chimes during his undergraduate days. Today he enjoys his grandchildren, traveling, singing, listening to music, roasting pigs, and grilling.

Ashton Laborde

Ashton Laborde

Chief Operating Officer

Ashton Laborde graduated from Jesuit High School in New Orleans in 2006 and earned his bachelor’s degree from Georgetown University with a major in History. As a New Orleans native and in keeping with the spirit of the city, Ashton considers it a privilege to help small businesses succeed. While with Cash Flow Resources, he has worked in various capacities, including daily operations, client relations, and management of all client service processes. Ashton takes great pride in watching his clients grow and hopes to do all he can to help them reach their goals. He feels a sense of responsibility to help clients get to where they want to be.

Olivia Ventola

Olivia Ventola

Vice President of Business Development

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Olivia counsels clients on business and financial-related matters and provides
customized cash flow solutions for start-ups and established, growing, small
businesses primarily located in the Gulf South. 
Olivia has over 25 years’ experience in the financial services industry and brings
a diverse background to CFR, drawing on her prior commercial banking (JP
Morgan Chase) and corporate accounting (Freeport McMoRan) work
experiences. 
Olivia earned a BBA in Finance from Loyola University where she also served as
past-President of the Business Alumni Board.  She currently serves as Vice
President of the Metairie Park Country Day School Parents Association and
Treasurer of the Turn Around Management Association. She also served seven
years on the on the Board of Raintree Children and Family Services. In her spare
time, Olivia enjoys spending time with her family on False River in New Roads,
LA (her hometown), cooking, and playing tennis.

Shannon Sarrat

Shannon Sarrat

Vice President of Support Services

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New Orleans native Shannon Hickey Sarrat graduated with a marketing degree from Louisiana State University and a MBA from University of New Orleans. Shannon brings practical commercial banking experience to Cash Flow Resources through her ten years working in various capacities at JPMorgan Chase Bank. While with Chase, Shannon developed skills in business development working as the Sales Support Coordinator for the Commercial Middle Market before transferring into a position as an underwriter in the commercial sector. In addition to her banking career, she served two years on the Board for the Junior League of New Orleans. Shannon enjoys spending time with her family, including her three kids, and friends, volunteering at her kid’s school, playing tennis, and traveling.

Trichelle Alexander

Trichelle Alexander

Support Specialist

Trichelle Alexander is the newest member of the CFR team , joining in 2022. Trichelle has a background in the telecommunications and finance fields. Like lots of people during the post pandemic era, she used her Sales, Retention and Account Management skills to do a career pivot. Since joining the CFR family, Trichelle has focused on helping many small businesses across the United States. Trichelle is a Native New Orleanian and is a wife and mother of two. She enjoys travel and spending time with her family.