CFR weathered many storms over the years, including, but not limited to, Hurricane Katrina, COVID, and even fraudulent funding activity. Staying focused on our target market of small businesses, CFR has successfully added value to its funding program – from accounting support and client contract reviews, to helping with negotiations. CFR is a proven resource that can help its clients achieve their goals while minimizing unnecessary risks.
Additionally, we learned to evolve with the times. When I opened my business, I would go through the phone book and cold call prospective clients. Phone books no longer exist, so through the years we have grown and developed bankers as referral partners, utilized LinkedIn Sales Navigator and other marketing tactics to identify opportunities.